The Briefing – everything you need to know for your campaign
It contains all the key information you need to create your content correctly. Always read it carefully and in full—before you start filming or posting.
What’s included in the briefing?
Campaign goal – What does the brand want to achieve? (e.g. increase awareness, introduce a product, drive link clicks)
Task description – How should you create your content? Does the brand have specific expectations?
Product information – What will you receive or be provided with?
Content requirements – What format is needed? (e.g. TikTok video, Instagram Reel, Story) Are there mandatory elements like specific hashtags, sounds, or links?
Do’s & Don’ts – What the brand explicitly wants—and what to avoid. Make sure to follow these closely.
Deadlines – When do you need to submit your content, and when should it go live?
Compensation – What do you get in return? (product, cash, or a voucher)