You can participate in three different types of campaigns on Refluenced: Instagram, TikTok, and UGC.
For Instagram and TikTok campaigns, you post content on your public social media profile, while for UGC campaigns, you create content and deliver it directly to the brand via Refluenced.
Instagram Campaigns
In Instagram campaigns, you create Stories, Posts, or Reels where you promote a product or service and publish them on your own profile.
You can find the required formats in the campaign description.
Requirements:
At least 1,000 followers
A strong demographic (DACH or UK)
A public profile (you cannot participate if your profile is private)
Avg. views: 1,000
Authentic engagement rate
High-quality content
How it works on Refluenced:
We always sync via your account tag – make sure it’s correct
Some campaigns include Stories only, where no link is required
If you experience issues syncing your Stories, upload them to the source material section and inform the brand via the campaign chat
TikTok Campaigns
In TikTok campaigns, you create a TikTok video promoting a product or service and post it on your own profile.
Requirements:
At least 1,000 followers
A strong demographic (DACH or UK)
A public profile (you cannot participate if your profile is private)
Avg. views: 1,000
Authentic engagement rate
High-quality content
How it works on Refluenced:
We sync via the video link, which you need to submit in the campaign
UGC Campaigns
In UGC (User Generated Content) campaigns, you create content that the brand can use for its own channels (e.g. ads, website, or social media).
Editing, audio/voiceover, camera work, and storytelling all need to be on point.
For UGC campaigns, you upload your video exclusively to the Refluenced app, provide it to the brand, and do not post it on your public profile.
UGC Verification:
To participate in UGC campaigns, you must first become UGC verified.
You can submit your application via your Refluenced profile.
👉 Important: We want to see a real UGC video – not an application video about yourself!
Requirements:
You do not need a social media profile – your follower count is irrelevant
Only your video quality matters
A high-quality UGC video is required for verification
UGC Basics:
Hook at the beginning – grab attention within the first 3 seconds
Show your face – speak directly to the camera
Multiple scenes – at least 3 different perspectives
Subtitles help improve clarity
Editing – clean cuts, good timing, and a clear structure (use B-roll)
Video quality – sharpness, lighting, and overall aesthetics must be on point
Voiceover/Audio – clear, high-quality sound with dynamic delivery
Length – ideally 15–30 seconds
How it works on Refluenced:
The brand usually provides a detailed briefing (sometimes including suggested scripts)
The brand can give you feedback up to 2 times
UGC campaigns are always paid (cash) 💸